Fresh Approach

Introducing NEW FRESH APPROACH, two new style-reviving remedies that keep colour true, lavishing hair with satin shine and softness.

Often, dry shampoos use dulling talc, which can mattify hair and make colour look less vibrant. Pureology's pure minerals refresh hair while helping colour retain a vibrant look.


AntiFadeComplex® - Exclusive blend of potent antioxidants and full spectrum UVA/UVB sunscreens including Heliogenol, plus Vitamins C and E:

  • When used twice a week in place of regular shampoo, helps reduce exposure to colour-stripping water abrasion by 40%, extending the life of colour by up to 4 weeks.*
  • Pure minerals of Obsidian and Smithsonite gently cleanse and refresh.
  • Our proprietary AntifadeComplex extends the life of colour.

*In a 5x per week cleansing regiment for 10 weeks.